Account Director
 
Account Manager
 
Account Executive
 

Account Director

An Account Director is responsible for the day-to-day activities of the client team and projects. An Account Director participates in new business development and supports organisational initiatives.

Primary responsibilities:

  • Recommend and implement initiatives that manage the target audience's perception of the client
  • Develop and cultivate relationships with the client and external audiences
  • Oversee day-to-day client projects and/or events to ensure the quality of work meets client's business objective and provides value
  • Manage client administration duties such as billing, financial reporting
  • Oversee all aspects of major events for client
  • Handle special media inquiries
  • Review materials (e.g. news releases, backgrounders, fact sheets, bios, newsletters and pitch letters) prepared by Account Manager and Account Executives
  • Develop materials on complex issues (e.g. Q&A, speeches, collateral materials)
  • Develop and place appropriate stories by and about the client in business, trade and consumer media as needed
  • Where appropriate, cultivate positive client presence in trade media through releases, contact and response to inquiries/requests
  • Maintain clear and consistent communication between the client and our firm
  • Partner with client and other communications entities (e.g. advertising agency) to develop and complete communications plan
  • Research, assist and present new business proposals
  • Develop original research, surveys and market studies for existing and new business proposals
  • Develop complete communications plan for client

Skills required:

  • Strong oral, editing and writing skills
  • Excellent interpersonal skills
  • Ability to supervise and motivate the client team
  • Ability to handle and manage stressful situations
  • Business presentation skills including their development, both for clients and prospective clients
  • Ability to manage numerous projects simultaneously
  • Ability to think creatively
  • Ability to plan strategically and globally
  • Ability to write strategic materials for client
  • Ability to budget programs and understand the financial aspects of client relationship
  • Proficient in computer software (Microsoft Word, Excel, PowerPoint)
Account Manager

An Account Manager partners with the client to help achieve the client's business and communications goals, as well as to provide counsel and assistance. An Account Manager manages the day-to-day aspects of the client relationship.

Primary responsibilities:

  • Develop and foster a relationship with client and external audiences
  • Research, design, develop, implement and manage routine client projects
  • Oversee day-to-day planning of major events
  • Handle media inquires
  • Review materials (e.g. news releases, backgrounders, fact sheets, bios, newsletters and pitch letters) prepared by Account Executives
  • Develop Q&A, speeches, collateral materials, on a variety of complex issues
  • Develop and place appropriate stories by and about the client in business, trade and consumer media as needed
  • Where appropriate, maintain steady and positive client presence in trade media through releases, contact and response to inquiries and requests
  • Maintain clear and consistent communication between client and our firm
  • Partner with client and other communications entities (e.g. advertising agency) to develop and complete communications plan
  • Contribute ideas to program development for the client and for new business proposals
  • Responsible for client billing, activity reports and other client administrative duties
  • Through news bureau activities, work with targeted media on story development
  • Proactively develop relationships with external audiences (media, analysts, third party constituencies, etc.) to convey the client's message
  • Write and distribute basic materials, including news releases, corporate brochures, fact sheets, bios, newsletters, prepared remarks, program elements, presentation and pitch letters
  • Research and monitor client's business and industry to maintain a current knowledge base
  • Assist in the research and preparation of new business proposals
  • Coordinate production and distribution of materials with production houses to create print and video products
  • Organise and implement events and promotions for the client
  • Represent client at events or trade shows

Skills required:

  • BA or BS degree in finance, communications, journalism, public relations or marketing
  • A minimum of 3 years of work experience in finance, professional services firm, journalism, public relations, communications or related field
  • Excellent oral, editing and writing communication skills in English and Chinese; proficiency in Mandarin is essential
  • Excellent interpersonal and communications skills
  • Ability to work as a member of a team
  • Ability to supervise the work of junior staff
  • Ability to generate ideas and think creatively
  • Ability to write strategic materials for client
  • Ability to work on multiple tasks simultaneously
  • Good project management skills
  • Good business presentation skills, including their development
  • Willingness to work overtime
  • Proficient in computer software (Microsoft Word, Excel, PowerPoint)

Other recommended qualifications:

  • General knowledge of specific industries (such as property, retail, entertainment, investor relations)
Account Executive

The Account Executive supports the client team, working on task-oriented projects that require good organisational skills and the ability to juggle many projects simultaneously. The Account Executive will also assist in researching and analysing issues and in managing the day-to-day administration of the client relationship.

Primary responsibilities:

  • Handle basic research of client's business and industry to maintain a current knowledge base
  • Develop relationships with external audiences (media, analysts, third party constituencies, etc.) to convey the client's message
  • With supervision, write and distribute press releases, corporate brochures, fact sheets, bios, newsletters, prepare remarks, presentations and pitch letters
  • Assist with administrative tasks such as preparation and distribution of publications
  • Create and maintain media lists
  • Handle routine media inquiries
  • Monitor media to report coverage that affects the client's business
  • Under guidance of supervisor, may coordinate specific events and promotions for the client
  • Represent client at events or trade shows
  • Assist in client administration duties such as billing and activity reports

Skills required:

  • BA or BS degree in finance, communications, journalism, public relations or marketing
  • A minimum of 2 years of work experience in finance, professional services firm, journalism, public relations, communications or related field
  • Basic understanding of the techniques of a professional services/consultancy firm or the communications industry
  • Good oral and writing skills in English and Chinese; Mandarin is an advantage
  • Excellent interpersonal and communications skills
  • Ability to work as a member of a team
  • Ability to handle multiple tasks simultaneously
  • Ability to organise and prioritise work under pressure
  • Willing to work overtime
  • Ability to facilitate organisation of project details
  • Proficient in computer software (Microsoft Word, Excel, PowerPoint)

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